Online Ad Spending Reaches New Heights The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released their quarterly report on online ad revenue for Q4 2006. Overall revenue for the quarter reached a new height, climbing 32 percent year-to-year to nearly $4.8 billion, with 2006 full-year revenue estimated at $16.8 billion. The IAB will break down the [...]

Blog Readers Are Loyal and Want to Be Entertained Forget about getting that new puppy, if you want loyal, trusting, and eager to be entertained just write a good blog. A new study on blog readership conducted by Ad Age and Vizu Answers has found that blog readers are loyal, trusting and eager for entertainment. [...]