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Online Ad Spending Reaches New Heights
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers released their quarterly report on online ad revenue for Q4 2006. Overall revenue for the quarter reached a new height, climbing 32 percent year-to-year to nearly $4.8 billion, with 2006 full-year revenue estimated at $16.8 billion. The IAB will break down the results for the full year in a report due next month.
Blog Readers Are Loyal and Want to Be Entertained
Forget about getting that new puppy, if you want loyal, trusting, and eager to be entertained just write a good blog. A new study on blog readership conducted by Ad Age and Vizu Answers has found that blog readers are loyal, trusting and eager for entertainment. Most readers read the same blogs regularly. Two thirds of study respondents read more than three blogs per day and a similar number of respondents indicated that they read for entertainment. Over half of the respondents (51.5%) judge the quality/trustworthiness of the information by the quality of the writing. The study also surveyed spanish-speaking blog readers and found similar readership patterns.