Yahoo to Acquire Right Media
Yahoo is planning to acquire the remaining 80-percent interest in Right Media, according to a New York Times report.
If Google completes its acquisition of DoubleClick, it will also have an ad exchange for buying and selling display ads on remnant inventory.
Back in October, Yahoo announced that it had acquired a 20-percent stake in the auction-based ad marketplace, and would take a seat on the Right Media Exchange to help monetize its non-premium inventory.
The acquisition, to us, is a key step toward executing our long-term vision to build the leading advertising and publisher ecosystem both on and off the Yahoo network, Yahoo CEO Terry Semel told the Times.
Incidentally, this acquisition will apparently bring former Did-It CEO Bill Wise to Yahoo, as he recently joined Right Media to head its Remix Media ad network.
Traffic King And Template King Products By Jeff Johnson
